Privacy Policy

Introduction

This policy explains what information we collect and how we use it when you visit our website or work with us. We take your privacy seriously and aim to be clear about our practices rather than burying them in legal language.

Information We Collect

We may collect your name, email, company details, and any information you share when scheduling a call, contacting us, or working with us. If you engage us as a client, we may also collect business data needed to deliver our services, as agreed in your individual contract.

When you consent to analytics cookies, we may also collect website visit information such as pages viewed, approximate location, device and browser type, referral source, and how you interact with our site.

When you book a call through our contact page, you may provide scheduling details such as your name, email address, and preferred meeting time through our embedded Calendly widget.

Calendly Scheduling

Our contact page uses Calendly (Calendly Inc.) to let you book a conversation with us. The Calendly widget and its scripts load only if you accept functional cookies.

When you schedule through Calendly, you enter information directly into their service. Calendly may collect details such as your name, email, company, time zone, and chosen appointment slot, and may use cookies or similar technologies to run the scheduler. That data is processed by Calendly under their own privacy policy: https://calendly.com/privacy

We receive the booking information needed to hold the meeting. We do not control how Calendly processes data independently of our booking relationship, and we encourage you to review Calendly's policy before scheduling.

How We Use Your Information

We use your information to respond to inquiries, deliver services, send relevant updates if you've opted in, and improve our website and offerings. When you book through Calendly, we use your scheduling details to confirm and hold the meeting. When you consent to analytics or marketing cookies, we also use information to measure site performance, understand traffic, improve content, and measure the effectiveness of our advertising.

We don't use your information for purposes beyond what's reasonably expected from your relationship with us or what you've consented to.

Data Sharing

We don't sell your information. We may share it with trusted tools and partners strictly needed to deliver our services or operate our website, including hosting providers, scheduling tools, and analytics or advertising platforms such as Google (Analytics), Microsoft (Clarity), Meta, LinkedIn, and Calendly. Data may be processed in India, the United States, or other countries where these providers operate, and only to the extent necessary for that purpose.

Data Security

We take reasonable steps to protect your information, including access controls, secure storage, and limiting access to information on a need-to-know basis within our team.

What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how it's used, or support features like scheduling and advertising measurement.

Cookie Categories

We group cookies into four categories. Necessary cookies are always active because they store your consent choices. Functional, analytics, and marketing cookies are optional and load only after you consent.

Necessary cookies store your cookie preferences. Functional cookies enable the Calendly scheduling widget on our contact page. Analytics cookies help us understand traffic via Google Analytics 4 and Microsoft Clarity. Marketing cookies help measure ad performance via Meta Pixel and LinkedIn Insight Tag.

Cookies We Use

agency_consent (first-party, Necessary): stores your cookie choices for up to 12 months.

Google Analytics 4 (Analytics): measures traffic and site usage. Privacy policy: https://policies.google.com/privacy

Microsoft Clarity (Analytics): provides session recordings and heatmaps to improve the site. Privacy policy: https://privacy.microsoft.com

Meta Pixel (Marketing): measures ad conversions and audience insights. Privacy policy: https://www.facebook.com/privacy/policy

LinkedIn Insight Tag (Marketing): measures ad conversions and audience insights. Privacy policy: https://www.linkedin.com/legal/privacy-policy

Calendly (Functional): enables appointment scheduling on our contact page. May set cookies to run the booking widget and process scheduling data you submit. Privacy policy: https://calendly.com/privacy

Managing Your Cookie Preferences

On your first visit, you'll see a cookie banner where you can accept all cookies, reject non-essential cookies, or customize your choices. You can change your preferences at any time using Cookie settings in the site footer. You can also control cookies through your browser settings, though some features may not work as expected if you disable them.

Withdrawing Consent

You can withdraw or change consent at any time via Cookie settings in the footer. Withdrawing consent does not affect processing that was lawful before withdrawal. If you reject or withdraw consent for functional cookies, the Calendly scheduler on our contact page will not load until you enable them again.

Data Retention

We retain your information for as long as needed to provide our services or as required by law, and delete it when it's no longer needed for those purposes.

Third-Party Links

Our website may link to third-party sites, and we may embed third-party tools such as Calendly on our contact page. Embedded tools may set their own cookies when you enable the relevant cookie category. We're not responsible for the privacy practices of third-party sites, and we'd encourage reviewing their own policies before sharing information there.

International Data

If you're contacting us from outside India, your information may be processed in India as part of delivering our services. When you consent to analytics or marketing cookies, your data may also be processed in the United States or other countries where our providers operate. We take reasonable steps to protect it regardless of where it's processed, including using appropriate safeguards such as standard contractual clauses where required.

GDPR: Your Rights If You're in the European Economic Area

If you're located in the EEA, UK, or Switzerland, we process your personal data on the basis of your consent, our legitimate interest in responding to your inquiry, or the performance of a contract, depending on the context. Analytics and marketing cookies rely on your consent, which you can change at any time via Cookie settings in the site footer. You have the right to access, correct, delete, or export your data, restrict or object to certain processing, and withdraw consent at any time without affecting processing already carried out.

Where personal data is transferred from the EEA, UK, or Switzerland to India, we rely on appropriate safeguards, such as standard contractual clauses, to ensure it's protected to a comparable standard. If you believe your rights under GDPR haven't been respected, you can lodge a complaint with your local data protection authority in addition to contacting us directly.

Your Rights

You can request access to, correction of, or deletion of your personal information at any time. Contact us through our contact page and we'll respond within a reasonable timeframe.

Changes to This Policy

We may update this policy from time to time. Significant changes will be reflected with an updated date at the top of this page.

Marketing Communications

If you've opted in to receive updates from us, you can unsubscribe at any time using the link in any email we send, or by contacting us directly.

Children's Privacy

Our services and website are intended for business use and are not directed at children. We don't knowingly collect personal information from anyone under the age of 18.

Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we'll notify affected individuals and any relevant authorities as required by applicable law, without unnecessary delay.

Do Not Track Signals

We honour your choices through our cookie consent tool. Browser do-not-track signals alone do not replace the explicit choices you make in our cookie banner or Cookie settings, though you can still manage cookies through your browser settings directly.

How to Reach Us About This Policy

If you have questions, concerns, or a request related to how your information is handled, the fastest way to reach us is through our contact page, and we aim to respond within a reasonable timeframe.

Automated Decision-Making

Where AI tools are used as part of our own services, they support our team's work rather than making unreviewed decisions about individuals without human oversight.

Contact Us

Questions about this policy can be sent to our contact page.